How to Write the Perfect Dance Business Listing for Canada Dances

9 Apr

A dance teacher creates her listing for Canada dances typing on a laptop

Whether you run a dance studio, sell the world’s best rhinestoned scrunchies, plan epic competitions, or teach choreography online, your Canada Dances listing is one of the easiest (and most affordable) ways to get seen, get clicks, and get dancers in the door.

But not all listings are created equal. Some sit quietly on the page... and some pop. Want to be the one that stands out? Here’s exactly how to write a great listing for Canada Dances that gets noticed — and gets results.

What Makes a Great Canada Dances Listing?

It’s more than just “name, address, website.” Your listing is your mini sales page, and it’s working 24/7 — even when you’re in class, backstage, or sipping coffee after your Saturday morning baby class.

Here’s what to include to make your listing shine (pun intended):

1. Start Strong: Write a One-Liner That Grabs Attention

Right off the top, tell us what you do and who you serve in one punchy sentence. This helps people instantly know they’re in the right place.

Example:

"DanceX Studio offers confidence-boosting hip hop, ballet, and jazz classes for ages 3–18 in the heart of downtown Ottawa."

It’s specific. It’s location-based. And it says exactly who the classes are for. Perfection.

2. Add Personality: Why Should People Choose You?

What makes your business different from the studio down the street or the boutique on Instagram? Use your listing to tell people what makes your business special.

Do you offer inclusive sizing for dancewear?
Teach adult beginner classes with no judgment?
Specialize in comp-ready solos for competitive dancers?

Whatever your superpower is, put it front and centre. This is where your values, vibe, and voice can come through.

3. Be Clear About What You Offer

A great listing isn’t mysterious — it’s clear. Tell people what they can expect.

List your services or programs:

Weekly ballet, tap, and acro for ages 4+
Drop-in heels classes every Thursday
The competition team auditions every September
Studio rentals are available for photographers

The more people know, the more likely they are to reach out. This also helps your listing show up in search when people are looking for something specific.

4. Use High-Quality Images (And Maybe a Video Too)

Yes, it’s a listing — but looks matter. Upload clear, high-quality images of your studio, products, classes, or performances. This builds trust and helps your listing stand out visually.

And if you’ve got a video? Even better. A 30–60 second reel-style video showing your vibe, space, and happy dancers can go a long way. Keep it short, positive, and authentic.

5. Mention Your Location (It Helps You Get Found)

Even if you offer virtual classes or ship across Canada, always include your city or province in your description.

Why? Because people search for things like:

“Dance studios in Vancouver”
“Hip hop classes Toronto”
“Dancewear store in Halifax”

Including your location helps your listing show up when people search near you.

6. Add a Website Link

Make sure your website is listed and spelled correctly. People need somewhere to go next — give them an easy click.

7. Upgrade Your Listing for Maximum Visibility

Want to stand out at the top of the page? Upgrade to a Gold listing.

Here’s what a Gold listing gets you:

Featured placement at the top of search results
A bigger, more visual listing with multiple images
Priority visibility in your category or province
Room for more detail (and a video!)
Extra love from the Canada Dances team on email shoutouts and special features

It’s a small cost for a lot of visibility, especially during competition season, recital time, summer camp, or back-to-school registration.

8. Use Your Listing to Do More: Post Events & Classifieds

Your Canada Dances listing isn’t just a one-and-done directory ad.

You can:

Post your events — like auditions, workshops, or summer intensives
List classified ads — like job postings, rentals, and dance items for sale. Here’s How to Write a Classified that Sparkles (links to new post: Write a Classified Ads That Sparkles on Canada Dances)

Keep your listing active and fresh. The more you engage, the more chances people have to discover you.

Stand Out and Show Up in Canada's Dance Scene

Your dance business deserves to be seen. Whether you’re teaching tiny ballerinas, outfitting competition teams, or coaching the next gen of choreographers, a great listing on Canada Dances puts you in front of the people looking for what you offer.

Write it with care, add some sparkle, and upgrade when you’re ready to level up. The dancers are out there — now let’s help them find you!